Sallie Spradlin Public Relations is a boutique PR firm specializing in personalized communication strategies, brand consulting, social media management, event promotion, marketing, and media relations for high-profile clients, nonprofit organizations, entrepreneurs, and small to medium businesses.

With a dedicated team of experienced professionals, we offer tailored solutions to enhance our clients' brand visibility and reputation. Our services include media relations, crisis management, strategic communication planning, social media management, and event planning/management, all designed to help our clients achieve their communication goals effectively.

At SSPR we prioritize building strong relationships with our clients, understanding their unique needs, and delivering results-driven solutions within their budget constraints. We are committed to providing exceptional service and achieving measurable outcomes for every client we serve. 

Here are some of the services we offer:


Media Relations... establishing and maintaining relationships with journalists, bloggers, and other members of the media to ensure positive coverage of our clients in various publications, websites, and broadcasts.


Crisis Management... assisting clients in navigating and mitigating negative situations or crises that could damage their reputation. This includes developing strategies for responding to crises, managing media inquiries, and crafting messaging to address the situation.


Strategic Communication Planning... working with clients to develop comprehensive communication strategies aligned with their business goals. This includes identifying key messages, target audiences, and channels for communication.


Social Media Management... managing clients' presence on social media platforms. This may include content creation, community management, and monitoring online conversations about the client's brand.


Event Planning and Management... organizing events such as product launches, press conferences, and promotional activities to generate positive publicity for their clients. This involves everything from venue selection and logistics planning to media outreach and attendee management.


Brand Consulting, Messaging and Positioning... consulting with business owners/managers to identify the company's brand, and assisting clients in crafting compelling brand messaging that resonates with their target audience. We also help define and refine the client's brand positioning to differentiate them from competitors and establish a unique identity in the market. This service may also include a start-up package for new business owners (logo, webpage design, SEO, marketing strategy development, advertising campaign, email marketing, and promotional/launch event management).


Content Creation and Copywriting... producing high-quality brand promotion content such as press releases, articles, blog posts, and multimedia materials to communicate key messages and engage with the target audience. This content is tailored to various platforms and distribution channels to maximize visibility and impact.


Measurement and Analytics... using data-driven insights and analytics tools to evaluate the effectiveness of their communication efforts and demonstrate the return on investment for our clients. This may include tracking media coverage, monitoring online engagement metrics, and conducting surveys or focus groups to assess brand perception.


High-Profile Client Management... managing the public relations aspect of a high-profile client in music, entertainment, sports, business and politics (individuals or organizations who command significant public attention, influence, or prestige) is also known as VIP Reputation Management. We focus on safeguarding and enhancing the public image and reputation of the client in the face of intense media scrutiny and public attention. It involves closely monitoring media coverage and online chatter surrounding the client, strategically crafting messaging to address any controversies or negative perceptions, and proactively managing the client's interactions with the press and public. This service may include crisis preparedness where our team plans to swiftly address any unforeseen issues that may arise, ensuring the client's reputation remains intact and their brand value is upheld. Additionally, this service may involve coordinating with legal teams and other stakeholders to navigate sensitive situations and protect the client's interests. Overall, we aim to maintain the client's positive public image, build trust with their audience, and sustain their long-term success in the public eye. 

LinkedIn